First Step in Creating an Ad Campaign-Exploring Target Audience Assignment

First Step in Creating an Ad Campaign-Exploring Target Audience - Assignment Example Taking into account that they represent about 33 million people, then roughly 7.59 million teens live in the Midwest. Supposing that the teen population matches the overall demographics for gender, then 3.8 million are male. The data covered 13-19, so accounting for five parts of seven, then 2,71 million are within our target audience. The average spending power of this group is $40 per week from all sources, including jobs, equaling an annual market of 2080 per capita, for a grand total of about 4 billion dollars annually, when adjusted for low income groups in the demographic profile. They also influence about 19% of all household spending in addition to their personal buying power. Convergence is the trend. Most teens now own a cellular phone, a music player and a personal computer. The trend is moving toward smartphones which enable all of these functions or a smart phone and a tablet, such as the Ipad. However, the girls are way ahead of the boy in this age group with only 23% of the boys owning smartphones. All of the group is connected in one way or another, and they share information. Most boys (and girls) belong to at least one social networking site and one online gaming site that includes forum functions. TitleSmartphone Ownership by Teens and By Sex | Text Message Blog Volume2011Issue10/7/2011Editionhttp://www.textmessageblog.mobi/2011/01/14/smartphones-female-teens/Ref TypeWeb PageRetrieved Date10/7/2011Source